Top Ten Reasons To Use Social Networking
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10 Ways To Market and Grow
Your Business Using Social Networking
(Particularly Using LinkedIn, the Most Credible Business Network)
One thing we should all know by now is that people are searching on the Internet for most of their information, merchandise, services, networking, and more. It should also come as no surprise that lately the most explosive growth on the Internet has been through the surge in the social networking industry.
Therefore, given the tremendous opportunity this growth has created, it only makes sense that we should all be focusing a portion of our business’ marketing plan in this area.
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Top 10 Reasons Why Social Networking Will Grow Your Business
Research published by analyst firm Access Markets International Partners showed that almost 70 percent of small and medium businesses actively use social networking sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.
1. Brand Recognition:
Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.
2. Brand Monitoring:

Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.
3. Be Forward-Thinking:
Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
4. Find New Customers Through Friends:
You shouldn’t neglect your personal social networking accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.
5. Find New Customers Through a Company Profile:
Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential leads.
6. Generate Site Traffic:

By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.
7. Links for SEO:
Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There are still many leading social sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However, you can see benefits from posting through bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Website.
8. Increased Search Engine Rankings:
Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social networking sites and company homepage.
9. Integrated Social Media Results in Search Engines:
Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social networking sites. Videos from popular Internet sites like YouTube can also be optimized for indexing by the major search engines.
10. Niche Marketing:
Social networking allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social strategies based on reaching individual interests or even create unique social profiles to target these audiences.
Why Not?
When you take a look at just some of the major benefits of using social media to grow your business, and you also consider the fact that there is little or no cost to use these marketing tools, the key question you should be asking yourself is:
Why Would You NOT Use Social Networking?
* Courtesy of Smart E-Commerce
Christopher P. Hill, Founder
http://www.learnlinkedin.com





